German media large Bertelsmann has struck a cope with AI agency ElevenLabs to make use of its platforms and instruments to assist drive innovation and enhance manufacturing processes throughout a spread of Bertelsmann’s companies.
The aim is for the businesses to work collectively to seek out methods for London-based ElevenLabs instruments to assist Bertelsmann create new merchandise in addition to accelerating and streamlining manufacturing, advertising and distribution of current properties.
Bertelsmann is one among Europe’s largest media conglomerates, house to RTL Group (which incorporates high TV channels in Germany, the Netherlands, France, Hungary and Luxembourg and manufacturing large Fremantle), the world’s largest guide writer, Penguin Random Home, music large BMG, plus advertising, training and funding arms.
The companions envision utilizing ElevenLabs instruments to ship “lifelike voice and sound era” and audio instruments to “assist manufacturing and pre-production” for Bertelsmann items, per ElevenLabs. The pitch is that the AI instruments will assist varied Bertelsmann items discover methods to increase their attain and productiveness. The hope is that potential for accelerated manufacturing will spark creativity and, ultimately, create compelling new merchandise.
“With Bertelsmann’s Tech & Information Alliance and its lately based AI Hub we now have been on the forefront of making use of new applied sciences throughout our companies and constructing partnerships to speed up the adoption of GenAI options in our companies. ElevenLabs’ refined AI options are innovative, making certain prime quality and multi-language audio experiences,” stated Rhys Nölke, chief knowledge officer for Bertelsmann.
ElevenLabs has centered on audio manufacturing and constructing high-quality AI fashions based mostly on licensed supply materials. ElevenLabs has made some extent of asserting its licensing pacts with notable figures in media and leisure such because the estates of Judy Garland, Burt Reynolds, James Dean and Jerry Garcia. In September, ElevenLabs inked a licensing cope with notable well being and wellness knowledgeable Deepak Chopra. The deal makes Chopra’s disctinctive voice obtainable as a audio guide reader for customers of ElevenLabs knowledge. The 2 have additionally labored collectively on the “Digital Deepak” AI chatbot that was skilled in Chopak’s greater than 90 books and quite a few public appearances with a purpose to permit customers to ask the chatbot questions and get responses delivered again in Chopra’s artificial voice.
“Along with Bertelsmann, we need to push what’s attainable in storytelling,” stated Mati Staniszewski, CEO of ElevenLabs. “Whether or not it’s crafting richer audio, rushing up manufacturing, or making content material accessible throughout languages, our work collectively is about discovering new methods to carry creators and their audiences nearer.”
The companions famous that 36 items with the huge Bertelsmann group already use ElevenLabs AI instruments in some kind.
“The partnership displays a shared aim: utilizing AI to assist creators do what they do greatest, to not substitute them,” ElevenLabs stated.
