The Macy’s Thanksgiving Day Parade has been on the upswing within the post-pandemic streaming period, and this 12 months was no exception. The vacation staple for NBC and its streaming sibling Peacock reached a report 31.3 million viewers on Thursday as People took within the annual Thanksgiving vacation with a dollop of TV custom.
The 98th version of the retail large’s annual parade of marching bands, Broadway troupes, celebrities, floats and large inflatable balloons by Manhattan grabbed and spectacular 23.6 million viewers in its reside airing on NBC alone from 8:30 a.m. to midday ET. That was robust sufficient to make the parade the most-watched leisure particular on linear TV since ABC’s Academy Awards telecast in February 2020.
“The Macy’s Thanksgiving Day Parade is an occasion by which we take monumental delight, and it’s an absolute pleasure to know that there was a report variety of individuals watching throughout each NBC and Peacock,” stated Jen Neal, government VP of reside occasions and specials for NBCU Leisure. “The parade is a practice like no different. 12 months after 12 months, it’s the easiest way to kick off the vacation season, and we’re thrilled to be part of it with our companions at Macy’s.”
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Whole viewership of the parade elevated a strong 10% from 2023. Streaming hours logged by the parade telecast through Peacock climbed by 26% from final 12 months, per NBC.
The reside telecast averaged a 5.4 score within the adults 18-49 demographic — the best mark for an leisure telecast since ABC’s “Dick Clark’s New 12 months’s Rockin’ Eve with Ryan Seacrest” in 2021.
“The Macy’s Thanksgiving Day Parade is a beloved custom that yearly marks the start of the vacation season,” stated Will Coss, government producer of the parade. “Macy’s is honored to carry this iconic expertise to life and create moments of inspiration and pleasure by world-class leisure that solely we are able to ship for our prospects and the nation.”
The excessive turnout for the Macy’s parade delivered a lift for the Nationwide Canine Present offered by Purina, one other Turkey-day custom for NBC. The pooch recognition contest introduced in 12.2 million viewers throughout all platforms — a acquire of 5% from final 12 months.
Total, NBC had a Thursday to have fun. Within the night, the particular Thanksgiving version of “Sunday Night time Soccer,” which noticed the Miami Dolphins shiver by a 17-30 loss at Inexperienced Bay, pulled in 26.6 million viewers. The nightcap of “The Tonight Present Starring Jimmy Fallon” delivered that present’s highest complete viewer quantity (2.8 million) since final 12 months’s Thanksgiving-night episode. The identical was true for “Late Night time With Seth Meyers” (1.5 million).
“The Macy’s Thanksgiving Day Parade is an occasion by which we take monumental delight, and it’s an absolute pleasure to know that there was a report variety of individuals watching throughout each NBC and Peacock,” stated Jen Neal, Government Vice President, Stay Occasions and Specials, NBCU Leisure. “The parade is a practice like no different. 12 months after 12 months, it’s the easiest way to kick off the vacation season, and we’re thrilled to be part of it with our companions at Macy’s.”
“The Macy’s Thanksgiving Day Parade is a beloved custom that yearly marks the start of the vacation season. Macy’s is honored to carry this iconic expertise to life and create moments of inspiration and pleasure by world-class leisure that solely we are able to ship for our prospects and the nation,” stated Will Coss, Government Producer, Macy’s Thanksgiving Day Parade.
The Macy’s Thanksgiving Day Parade broadcast is produced for NBC by Silent Home Productions. Baz Halpin, Mark Bracco and Linda Gierahn are government producers. Sacha Mueller is co-executive producer.
